Page 18 - DoitBest 2021 Report

“The property was only a few minutes from our
original store and it was right on a busy highway — it
was definitely a real plus for us,” said Jan.

As Jan and Sarah worked through the purchase
process with the owner of Superior Lumber, a Do
it Best member, they were introduced to the many
advantages that come with Do it Best membership.
The sisters were on board almost immediately.

“Do it Best has incredible product selection and
brand recognition,“ said Jan. “We could see that they
would help us raise the bar faster than we could on
our own.”

Through the Signature Store Design program,
™
the sisters and their architect worked with the
Do it Best team to bring their vision of the new
Woodford Lumber & Home to life. Outside, a new
facade was designed to reflect the familiar look
of their original location, along with a spacious
vestibule. The interior was gutted and a 60’ x 60’
addition was incorporated into the layout, doubling knowledge of the local market, they assembled the
the available retail floorspace. New lighting and ideal product mix for their customer base.
displays were added to create a bright, open,
customer-friendly environment. “Do it Best is really great to work with,” said Jan.
“They provided help with everything from the big
“Do it Best provided essential assistance with the picture down to the minute details.”
planograms and the entire look of the new retail
space,” said Jan. “They were always encouraging us The final product mix includes an extensive range
to build it bigger, knowing that we would fill it up — of tools for do-it-yourselfers, along with a wider
and they were right.” selection of contractor-grade Milwaukee tools. The
plumbing and electrical departments were enlarged
Jan and Sarah worked with the Do it Best team to hold a comprehensive selection of products.
to take full advantage of their new space. Using The paint department was renovated to create an
data collected through a market survey and their interactive customer experience. The new plan also

18 | 2021 REP OR T