Do it Best selects Director of Brand Integration

Fort Wayne, IN – Do it Best continues to sharpen its focus on member growth with the addition of an experienced industry veteran to its marketing team. Effective immediately, Ryan Heine will take on the role of Director of Brand Integration. 

In this leadership position, Heine will lead the development, management, and growth of branding initiatives and marketing strategies on behalf of Do it Best member-owners. He will apply his considerable industry experience to drive innovation in the areas of consumer marketing, exclusive brand strategies, and retail programs. 

“Ryan brings an impressive breadth of experience and expertise to this important position on our team,” said Rich Lynch, Vice President of Marketing. “In fact, it’s a bit of a homecoming for Ryan as he started his career in our industry at Do it Best nearly 20 years ago. Today, he returns to our team to deliver the innovative programs that will drive continued growth and profitability for our members.”

Heine brings nearly 20 years of relevant industry experience to Do it Best, with a strong focus on national product and brand management. He has served in a variety of merchandising, sales, marketing, and leadership roles, including director of sales for an internationally recognized hand and power tool maker. 

“I am really excited to rejoin the Do it Best team at an important time for the company and our industry,” Heine said. “Everything in my career has prepared me for this opportunity to lead an extremely talented team committed to helping our members grow.”

About the Do it Best Group

Headquartered in Fort Wayne, IN, the Do it Best Group is the world’s largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities. For more information, visit doitbestonline.com and follow us on Facebook, Instagram, and LinkedIn.

For more information:

Taylor Feighner, Ferguson Advertising
260.428.1174
taylor@fai2.com