Do it Best aligns roles to create Vice President of Marketing and Ecommerce, appoints Allison Flatjord

Fort Wayne, IN — Do it Best aligns two key divisions, Marketing and Ecommerce, under single leadership. This initiative marks a significant step in the company’s ongoing efforts to streamline operations and enhance its digital presence in the ever-evolving marketplace.

Effective immediately Allison Flatjord will serve as the company’s Vice President of Marketing and Ecommerce. Flatjord has successfully led the Ecommerce division as Vice President for the last year. Flatjord brings more than 20 years of experience in marketing and ecommerce at national online retailers and Fortune 500 companies. 

“Allison’s deep understanding of ecommerce, marketing, and brand building make her the ideal choice to lead these combined divisions,” said President & CEO Dan Starr. “Under her guidance, we are confident that Do it Best and our member-owners will continue to thrive in a highly competitive landscape.” 

Flatjord’s accomplishments in her previous role include launching a best-in-class ecommerce platform in an aggressive timeframe, migrating hundreds of member-owner microsites, and growing ecommerce sales. In her new role, she will be responsible for overseeing all aspects of marketing while maintaining a focus on online sales and integrating digital strategies to enhance brand visibility and customer engagement. 

“I am thrilled to take on this new challenge and to continue contributing to the success of Do it Best and our members,” said Flatjord. “The merging of Marketing and Ecommerce reflects our commitment to meeting the evolving needs of our members and their customers in a digital-first world. I look forward to leading this talented team and driving innovation.”

This strategic consolidation is expected to bring a more cohesive approach to marketing and ecommerce while prioritizing the customer journey and fostering growth in both areas. 

About the Do it Best Group

Headquartered in Fort Wayne, IN, the Do it Best Group is the world’s largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities. For more information, visit doitbestonline.com and follow us on Facebook, Instagram, and LinkedIn.

For more information:
Taylor Feighner, Ferguson Advertising 260.428.1174 taylor@fai2.com