corbin prows brianna wells
January 31, 2024

Do it Best maintains ecommerce momentum naming digital-focused leaders

To ensure the company maintains its relentless focus on ecommerce, Do it Best taps two digital-focused team members as divisional managers. Effective immediately, Corbin Prows is the Divisional Manager of Ecommerce Platform Operations, and Brianna Wells is the Divisional Manager of Ecommerce: Marketing & Merchandising. 

Prows moves into his role with more than 20 years of experience in ecommerce, marketing, tech development, and program management. Before joining the Do it Best team as a Marketing Retail Programs Manager in 2013, he worked as director of marketing management for a telecommunications company focused on revenue-generating programs. Most recently, Prows served as the Do it Best Ecommerce Development Manager where he successfully launched a best-in-class platform in a much shorter period than it typically takes. 

Wells got her start in the ecommerce industry while working as a product development and photography manager for a national online retailer. She joined Do it Best in 2022 as an Ecommerce Marketing Manager, and she was soon promoted to Ecommerce Marketing & Content Manager where she merchandised, sourced, and maintained product content for the company’s new ecommerce platform. Since her involvement, the availability of high-quality content has increased from 150,000 visible products to 1.62 million, opening new opportunities for Do it Best members to display all the products they sell in-store. 

“These organizational enhancements are driven by a single objective,” said Allison Flatjord, Vice President of Ecommerce. “We’re committed to maintaining the momentum of ecommerce, with a primary focus on prioritizing our members’ online sales. By creating a holistic shopping experience, we can increase foot traffic to our members’ stores and ultimately boost sales. We’ve built tremendous momentum over the past couple of years, and I’m confident these leaders will drive continued success for our members and advance company objectives in the years ahead.”

About Do it Best

Based in Fort Wayne, IN, Do it Best is the only US-based, member-owned comprehensive and fully integrated hardware, lumber, and building materials buying cooperative in the home improvement industry. With annual sales of nearly $5 billion, Do it Best serves thousands of member-owned locations across the United States and in more than 50 other countries. For more information, visit and follow us on FacebookInstagramLinkedIn, and X.

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Taylor Feighner, Ferguson Advertising