Do it Best announces retirement of Vice President of Marketing Rich Lynch

After nearly 13 years of dedicated service at Do it Best and over 35 in the independent home improvement industry, Rich Lynch has retired from his role as Vice President of Marketing at Do it Best. He joined the team in 2011, bringing with him a wealth of experience and expertise.

During his tenure as Vice President of Marketing, and previously as Retail Marketing Director, Lynch has been a central figure in the evolution of Do it Best’s marketing strategies. His introduction of data-driven marketing and his enhancement of our customer loyalty programs have significantly bolstered our marketing programs. His innovative vision led to the development of more dynamic and customized circular and digital marketing programs, driving increased store traffic and strengthening our members’ brands.

About the Do it Best Group

Headquartered in Fort Wayne, IN, the Do it Best Group is the world’s largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities. For more information, visit doitbestonline.com and follow us on Facebook, Instagram, and LinkedIn.

For more information:

Taylor Feighner, Ferguson Advertising
260.428.1174
taylor@fai2.com