Do it Best and True Value expand outdoor living lineup with Broil King and Napoleon

Do it Best and True Value now offer Broil King and Napoleon as part of their warehouse and drop ship programs serving nearly 9,000 independent home improvement dealers.

This expansion brings a “good, better, best” product strategy to a favorite category–grilling. With no mandates or exclusivity, and backed by education, marketing, and merchandising resources, the addition of Broil King and Napoleon will help dealers grow their outdoor living business with confidence. 

“We already have a strong grilling program, and adding these two new brands takes the product options for our stores to a new level,” said Justin Hanford, VP of Merchandising for True Value. “These new assortments give independent dealers the right products to become the outdoor living destination in their community.”

“Broil King and Napoleon bring a level of performance, quality, and innovation that lets Do it Best and True Value retailers out-grill their competition,” added Jason Stofleth, VP of Merchandising for Do it Best. “I’m excited to see these grills in action at the Fall Market, then in our retailers’ stores to show off to their customers.”

Broil King is a family-owned company, with many Made-in-USA grills and products. Broil King offers high-quality grills with thoughtful engineering. From the intelligent iQue dual-fuel series to the portable Porta-Chef, and everything in between, Broil King grills and accessories are built for serious outdoor cooks at every price point. 

Napoleon is a professional-grade brand making its way into the independent home improvement channel. Driven by “Every. Detail. Matters.,” Napoleon brings sleek design and premium performance to gas, charcoal, cart, and portable grills, as well as standout accessories like the ACCU-PROBE PRO X wireless thermometer and stainless-steel griddle inserts. 

“Together, True Value and Do it Best offer unmatched scale, flexibility, and product choice that empower independent dealers to thrive in their local markets,” Stofleth said. “With this expanded grill portfolio, our retailers are better equipped more than ever to meet customer demand and stand out in a competitive marketplace.”  

About the Do it Best Group

Headquartered in Fort Wayne, IN, the Do it Best Group is the world’s largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities. For more information, visit doitbestonline.com and follow us on Facebook, Instagram, and LinkedIn.

For more information:

Jaclyn Goldsborough, Ferguson Advertising
574.596.0818
jaclyn@fai2.com