Do it Best and True Value launch first integrated Fall Market with record attendance

Do it Best and True Value opened the doors to their first fully integrated Fall Market in Indianapolis, drawing record-breaking attendance. Thousands of independent dealers gathered for four days of buying, learning, and networking—making this the largest independent event in the industry. 

“This Market is proof of what independents can achieve when two industry leaders come together with a shared vision,” said Dan Starr, CEO of Do it Best and True Value. “Our investments in branding, merchandising, and vendor partnerships are designed to help independent dealers grow bigger, stronger, and faster in their communities.”

This Fall Market showcased the combined strength of Do it Best and True Value. Dealers experienced firsthand the significant investments being made in branding, marketing, and merchandising across both banners. New brand initiatives, including the upcoming 2026 True Value national brand awareness campaign featuring a recognizable celebrity spokesperson, and expanded consumer marketing programs from Do it Best, reinforce the commitment to equipping dealers with the tools to thrive in competitive markets.

“This Market showcases our continued investment in building strong in-store experiences,” True Value President Dent Johnson said. “An exciting highlight is the return of Destination True Value, a revitalized and reimagined store design featuring modern layouts, updated signage, and curated assortments. Dealers can walk through the refreshed concept in Assortment City on the Market floor, gaining inspiration on how to elevate customer experiences, strengthen brand visibility, and drive sales.”

Alongside True Value’s brand enhancements, Do it Best featured its award-winning store design solutions in Solutions in Action, together reinforcing a shared commitment to equipping independents with powerful branding tools that preserve their local identity while amplifying their market presence.

Outdoor living took center stage with the expansion of Broil King and Napoleon to the Do it Best and True Value assortments. These premium grilling brands bolster a “good, better, best” strategy, creating true grilling destinations in each store. At the high-energy Power Preview event, dealers saw these products in action—complete with live cooking, exclusive dating terms, and deep discounts—to spark growth in one of retail’s fastest-growing categories.

“Our Fall Market also puts a big spotlight on lumber and building materials (LBM), a cornerstone of independent growth,” said Do it Best President Nick Talarico. “Our Do it Best and True Value dealers are exploring all the can’t-miss LBM VIP Deals. These are exclusive in-person savings on core building categories. And our expanded Studio 695 showroom features complete room concepts—from laundry and garage solutions to master baths and outdoor patios—providing inspiration to position stores as full-service destinations.”

To further support growth, LBM Learning Sessions delivered actionable strategies on topics ranging from AI applications for profitability to futures market insights and operational playbooks that boost productivity and margins. These sessions reflect Do it Best and True Value’s commitment to arming independents with practical, future-focused tools for success.

The Market floor was packed with immersive displays, vendor showcases, and new product launches. From the wildly successful Solutions in Action and Assortment City storefronts, and pro-focused planograms in Contractor Solutions, to over 800 Market-only VIP Deals, the event highlighted the breadth of opportunities available across both brands.

“With record-breaking attendance, a unified Market floor, and an expanded lineup of vendor partnerships and programs, the first integrated Fall Market sets a powerful tone for the future of Do it Best and True Value,” Starr said. “As independent dealers explore new products, strategies, and solutions, the message is clear: The combined strength of the company  is fueling a new era of growth.”

 

About Do it Best

Based in Fort Wayne, IN, Do it Best is the only US-based, member-owned comprehensive and fully integrated hardware, lumber, and building materials buying cooperative in the home improvement industry. With annual sales of nearly $6 billion, Do it Best serves thousands of member-owned locations across the United States and in more than 60 other countries, and is now part of the Do it Best Group, the world’s largest independent home improvement co-op. For more information, visit doitbestonline.com and follow us on Facebook, Instagram, and LinkedIn.

About True Value

For more than 75 years, True Value has empowered independent retailers to become a recognized, trusted fixture on Main Streets everywhere through its iconic brand. From expansive product sets and market-customized assortments to innovative marketing programs and value-added services, True Value is the partner for all things hardware. Now part of the Do it Best Group, the world’s largest independent home improvement co-op, True Value continues to support thousands of stores globally while retaining an independent spirit, community focus, and its trusted legacy brand. For more information, visit truevaluecompany.com. 

For more information:

Jaclyn Goldsborough, Ferguson Advertising
574.596.0818
jaclyn@fai2.com