Allison Flatjord at the 2023 spring market kickoff
March 17, 2023

Do it Best details ecommerce strategy and new platform

Do it Best unveiled its new ecommerce platform and outlined its strategy for members to drive more growth online and in-store to a record crowd at its spring market in Orlando.

“Running a successful ecommerce website is far more complex than it was just a few years ago,” said Vice President of Ecommerce Allison Flatjord as she addressed the Market Kickoff audience. “It’s required you to be an advertising and analytics expert, as well as a content-creating machine, all while making sure that everything is SEO-friendly. Oh, and you need to serve the customer. But beginning this summer, we’re rolling out a new ecommerce platform that shifts much of that responsibility to Do it Best, allowing you to focus on your area of expertise—operating your business.”

Flatjord went on to show member-owners a promotional video demonstrating the features and benefits of the new best-in-class platform, highlighting an exceptional shopping experience that puts customer convenience at the forefront. That includes a fully integrated platform that serves customers wherever and whenever they’re ready to shop, tying together the ease of online shopping with the value of same-day pickup and in-store interaction. The site will also merge in Best Rewards, the company’s customer loyalty program, for a seamless shopping experience.

To remove a potential barrier to entry, Flatjord also announced there will be no setup or monthly operational fees for the new platform. “Because we believe so strongly in our strategy to drive your sales online and in-store, we’re using only a small per-sale service fee to maintain our top-tier platform and invest in future enhancements,” she said. “You pay only for what you sell online. And we’re confident you will sell more!”

“I’m extremely excited about what this means for our continued growth,” said Scott Jerousek, owner of two Farm & Home Hardware locations in Ohio. “With the power of a world-class online platform coupled with our exceptional in-store service and support, it’s a winning formula for success.”

About Do it Best

Based in Fort Wayne, IN, Do it Best is the only US-based, member-owned comprehensive and fully integrated hardware, lumber, and building materials buying cooperative in the home improvement industry. With annual sales of nearly $5 billion, Do it Best serves thousands of member-owned locations across the United States and in more than 50 other countries. For more information, visit and follow us on FacebookInstagramLinkedIn, and X.

For more information:

Taylor Feighner, Ferguson Advertising