Member-owner Ryan Ringer grew up working in Gold Beach Lumber, his father Reed’s store. While Ryan was always proud of the fourth-generation, single-location business, his primary interest was in driving exponential growth. The time he spent working outside sales for his dad only strengthened his desire to expand into new markets.
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Every Tool in the Box
Member-owner Ryan Ringer grew up working in Gold Beach Lumber, his father Reed’s store. While Ryan was always proud of the fourth-generation, single-location business, his primary interest was in driving exponential growth. The time he spent working outside sales for his dad only strengthened his desire to expand into new markets.
In committing to go all-in with his vision, Ryan presented his father with an opportunity to acquire a second location. It was quickly apparent they had different dreams for the future.
“My father said that after 28 years, he had already accomplished what he dreamed of doing and he wasn’t interested in overseeing a business expansion,” Ryan recalls. “After a little more discussion, he recognized that I had the same entrepreneurial spirit he had when he was starting out. He transitioned ownership to me with his full support.”
Ryan developed a clear growth strategy, targeting communities with populations under 15,000 that were underserved when it came to lumber and building materials. He added one new location and then another. Under his guidance, Gold Beach Lumber flourished, earning Ryan a Young Retailer of the Year award. Ryan continued to grow his business, acquiring two more locations in 2016, one in 2018, one in 2020, and his latest two locations in 2022.
“It’s been a pretty aggressive growth curve,” admits Ryan. “Of course, that came with an equally aggressive learning curve, but Do it Best has been there to support our vision at every step.”
Through it all, Ryan has embraced a co-op that is willing to go all-in on him. If there is a service or program that will help his business grow, Ryan has used it.
Four of Ryan’s additions have been acquisitions, requiring a conversion from Ace to Do it Best. In these situations, replacing products that were unique to Ace with Do it Best options could have been a daunting task. Ryan relied heavily on the Do it Best merchandising teams to make the transition virtually seamless.
“Do it Best has a tremendous conversion database that makes switching out product much easier,” says Ryan. “If you came in on day one and didn’t touch anything and had Do it Best go through their conversion process, you could have replacement inventory in just a few days.”
Every Tool in the Box
Member-owner Ryan Ringer grew up working in Gold Beach Lumber, his father Reed’s store. While Ryan was always proud of the fourth-generation, single-location business, his primary interest was in driving exponential growth. The time he spent working outside sales for his dad only strengthened his desire to expand into new markets.
In committing to go all-in with his vision, Ryan presented his father with an opportunity to acquire a second location. It was quickly apparent they had different dreams for the future.
“My father said that after 28 years, he had already accomplished what he dreamed of doing and he wasn’t interested in overseeing a business expansion,” Ryan recalls. “After a little more discussion, he recognized that I had the same entrepreneurial spirit he had when he was starting out. He transitioned ownership to me with his full support.”
Ryan developed a clear growth strategy, targeting communities with populations under 15,000 that were underserved when it came to lumber and building materials. He added one new location and then another. Under his guidance, Gold Beach Lumber flourished, earning Ryan a Young Retailer of the Year award. Ryan continued to grow his business, acquiring two more locations in 2016, one in 2018, one in 2020, and his latest two locations in 2022.
“It’s been a pretty aggressive growth curve,” admits Ryan. “Of course, that came with an equally aggressive learning curve, but Do it Best has been there to support our vision at every step.”
Through it all, Ryan has embraced a co-op that is willing to go all-in on him. If there is a service or program that will help his business grow, Ryan has used it.
Four of Ryan’s additions have been acquisitions, requiring a conversion from Ace to Do it Best. In these situations, replacing products that were unique to Ace with Do it Best options could have been a daunting task. Ryan relied heavily on the Do it Best merchandising teams to make the transition virtually seamless.
“Do it Best has a tremendous conversion database that makes switching out product much easier,” says Ryan. “If you came in on day one and didn’t touch anything and had Do it Best go through their conversion process, you could have replacement inventory in just a few days.”
First impressions are important, especially for a business that is trying to establish itself with a new customer base. With each new location, Ryan has turned to the Signature™ Store Design team to generate a buzz with local customers.
“Do it Best has always done very well to create a wow factor for us,” said Ryan. “Many of the communities we serve don’t have an urban shopping feel. The color schemes and floor layouts Do it Best offers let me create a desirable, inviting experience, and customers tell me that it’s the nicest store in town.”
Ryan and his team added The Color Bar™ to each of his paint departments, creating an inspirational vibe that sets Gold Beach Lumber apart from competitors. Attractive, interactive displays create a paint destination that encourages additional purchases, including extra colors of paint, drop cloths, tape, and brushes.
“The Color Bar is a fantastic way for us to drive in-store traffic,” says Ryan. “It makes customers feel like they are in the right place for high-quality products to use in their home.”
Delivering a consistently engaging customer experience demands a variety of new products to complement the everyday favorites. Ryan uses the merchandising programs from Do it Best to continually provide exciting new offerings.
“The Retail Performance program has helped me keep our stores current with vendor product changes,” says Ryan. “The flexibility and affordability of the program allows me to buy entire planograms to quickly and easily reset sections of the store that have grown tired — and that’s what keeps customers coming back.”
When it comes to customer loyalty, Ryan relies heavily on Best Rewards℠. He enthusiastically uses the customer rebate, offering twice the recommended amount. In return, he sees a dramatic increase in sales when the rebate certificates go out.
“Best Rewards is a great anchor for us in the rural communities — it encourages our customers to shop locally,” he adds. “We definitely see a noticeable influx in transactions during the weeks after we send out the rebates.”
First impressions are important, especially for a business that is trying to establish itself with a new customer base. With each new location, Ryan has turned to the Signature™ Store Design team to generate a buzz with local customers.
“Do it Best has always done very well to create a wow factor for us,” said Ryan. “Many of the communities we serve don’t have an urban shopping feel. The color schemes and floor layouts Do it Best offers let me create a desirable, inviting experience, and customers tell me that it’s the nicest store in town.”
Ryan and his team added The Color Bar™ to each of his paint departments, creating an inspirational vibe that sets Gold Beach Lumber apart from competitors. Attractive, interactive displays create a paint destination that encourages additional purchases, including extra colors of paint, drop cloths, tape, and brushes.
“The Color Bar is a fantastic way for us to drive in-store traffic,” says Ryan. “It makes customers feel like they are in the right place for high-quality products to use in their home.”
Delivering a consistently engaging customer experience demands a variety of new products to complement the everyday favorites. Ryan uses the merchandising programs from Do it Best to continually provide exciting new offerings.
“The Retail Performance program has helped me keep our stores current with vendor product changes,” says Ryan. “The flexibility and affordability of the program allows me to buy entire planograms to quickly and easily reset sections of the store that have grown tired — and that’s what keeps customers coming back.”
When it comes to customer loyalty, Ryan relies heavily on Best Rewards℠. He enthusiastically uses the customer rebate, offering twice the recommended amount. In return, he sees a dramatic increase in sales when the rebate certificates go out.
“Best Rewards is a great anchor for us in the rural communities — it encourages our customers to shop locally,” he adds. “We definitely see a noticeable influx in transactions during the weeks after we send out the rebates.”
Attractive stores, great products, and an enjoyable shopping experience are pointless if customers are unaware of everything Gold Beach Lumber has to offer. Ryan uses Do it Best marketing programs to deliver a message that few local businesses can match.
“Do it Best marketing gives me the opportunity to produce more professional looking promotional materials,“ he says. “They give me a level of quality and economy of scale that I couldn’t afford if I sourced them anywhere else.”
Ryan also appreciates the incredible precision and flexibility of these marketing programs. Using real-time customer behavior and sales data, he can create targeted promotional materials that put the focus on the most popular and best-selling products.
“Every month, we build our own promotions, selecting the items we want to highlight,“ says Ryan. “Do it Best helps us lay out and organize the items — that kind of custom promotion for seven stores would be extremely expensive without their support.”
To beat the big boxes, Ryan relies on the INCOM Supply™ program to serve his commercial customers.
“INCOM opens up channels for me to compete with the large suppliers,” said Ryan. “It allows me to bring national-level business into these rural communities — and that makes me a valuable partner for my commercial customers.”
The long list of achievements that Ryan and Do it Best have accomplished together serves as a powerful example of what happens when a co-op and its members are mutually invested in growth. As Gold Beach Lumber moves ahead on its expansion plans, Ryan is confident his co-op will continue to go all-in to help him achieve even greater success.
Attractive stores, great products, and an enjoyable shopping experience are pointless if customers are unaware of everything Gold Beach Lumber has to offer. Ryan uses Do it Best marketing programs to deliver a message that few local businesses can match.
“Do it Best marketing gives me the opportunity to produce more professional looking promotional materials,“ he says. “They give me a level of quality and economy of scale that I couldn’t afford if I sourced them anywhere else.”
Ryan also appreciates the incredible precision and flexibility of these marketing programs. Using real-time customer behavior and sales data, he can create targeted promotional materials that put the focus on the most popular and best-selling products.
“Every month, we build our own promotions, selecting the items we want to highlight,“ says Ryan. “Do it Best helps us lay out and organize the items — that kind of custom promotion for seven stores would be extremely expensive without their support.”
To beat the big boxes, Ryan relies on the INCOM Supply™ program to serve his commercial customers.
“INCOM opens up channels for me to compete with the large suppliers,” said Ryan. “It allows me to bring national-level business into these rural communities — and that makes me a valuable partner for my commercial customers.”
The long list of achievements that Ryan and Do it Best have accomplished together serves as a powerful example of what happens when a co-op and its members are mutually invested in growth. As Gold Beach Lumber moves ahead on its expansion plans, Ryan is confident his co-op will continue to go all-in to help him achieve even greater success.
